Coming soon
Aesthetic side to be be released soon. Please get in contact if you are seeking further advice about our aesthetic services or download our brochure below.
This Privacy Notice is a shortened form of our Privacy Policy and any patient who wishes to have a copy of our full Policy should ask.
Smiles on Broadway takes great care to protect the personal data we hold for you in line with the requirements of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
The purpose of collecting and storing personal data about you is to ensure we can:
The personal data we process (processing includes obtaining the information, using it, storing it, securing it, disclosing it, and destroying it) for you includes:
We keep an inventory of personal data we hold on our patients and this is available on request.
The information we collect and store will not be disclosed to anyone who does not need to see it.
We will share your personal information with third parties when required by law or to enable us to deliver a service to you or where we have another legitimate reason for doing so. Third parties we may share your personal information with may include:
We may also share personal information where we consider it to be in a patient’s best interest or if we have reason to believe an individual may be at risk of harm or abuse.
Under the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following personal privacy rights in relation to the information we hold about you:
Patients who wish to have inaccuracies deleted or to have information erased must speak to the dentist who provided or provides their care.
The GDPR requires us to state the legal basis upon which we process all personal data for our patients and it requires us to inform you of the legal basis on which we process your personal data.
The legal basis on which we process personal information for our private patients is GDC Requirements
The legal basis on which we process personal information for our payment plan patients is GDC, Practice plan, denplan requirement.
The legal basis on which we process personal information for our NHS patients is NHS, GDC requirement.
You will be asked to opt in to any processes involving automated decision making.
Smiles on Broadway will always obtain specific, opt in consent from you for direct marketing information.
If you are a new patient, we will obtain consent when you first attend the practice. If you are an existing patient, we will obtain consent when you attend for your recall appointment or for a treatment appointment. We will refresh this consent annually when you complete a new medical history proforma.
After you have given your opt in consent you have a right to withdraw your consent at any time.
This practice retains dental records and orthodontic study models while you are a patient of our practice and after you cease to be a patient for at least eleven years or for children until age 25, whichever is the longer.
You have a right to complain about how we process your personal data. All complaints concerning personal data should be made in person or in writing to Practice manager. All complaints will be dealt with in line with the practice complaints policy and procedures.
Your personal data is not transferred outside the EU.
This Privacy Notice was reviewed and implemented on 09/2020
It will be reviewed annually and is due for review on 09/2020 or prior to this date in accordance with new guidance or legislative changes.
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General Data Protection Regulation (GDPR) and Data Protection Act 2018
Privacy Notice for Patient Data
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